Vorwerk
Vorwerk Group is the largest direct sales company in Europe and a global leader in high-quality household appliances. Its business includes the Thermomix multifunctional cooking appliance, Kobold smart cleaning devices, financial services, and more — all dedicated to creating a healthier home environment!
A century of heritage, German craftsmanship
The Vorwerk Group has continuously innovated for over 140 years, providing customers with outstanding products, cutting-edge technology, and top-quality standards.
Valuing a people-oriented approach, Vorwerk adopts a direct sales model to promote its products and build meaningful human connections — a key secret to the company’s success.
1. Vorwerk—
Vorwerk History
140 years of passion, courage, and innovation
Vorwerk began as a family-run carpet manufacturer and has since grown into Europe’s leading direct sales company for high-quality household appliances, providing everyday essentials for homes worldwide. Since its founding in 1883, Vorwerk has continuously driven change, promoted progress, and helped millions of families around the world — not only making homes more comfortable and healthy but also creating meaningful connections within families.
For Vorwerk, innovation means making daily life easier. It means freeing up more time for what truly matters and continually improving by bringing the technology of the future into your home. This mission has propelled Kobold to become a revolutionary vacuum brand and Thermomix® to become a globally beloved, cutting-edge smart multifunctional kitchen appliance.
Vorwerk continues to innovate and progress relentlessly, always preparing for the future!
2. Thermomix® —
The Cooking Revolution
It all started in 1970 with a bold idea: a kitchen appliance that could both mix and cook. This vision gave birth to the first Thermomix®. With each new generation, Thermomix® has become smarter, more versatile, and more intuitive to use.
Today, the Thermomix® TM7 connects to over 100,000 recipes via Cookidoo® and guides users step by step through each dish with its “Guided Cooking” feature, ensuring success every time. From its innovative beginnings, Thermomix® has now inspired users worldwide — spanning 22 subsidiaries and over 36 distributors — and continues to expand globally.
Thermomix® makes cooking intelligent, digital, and personalized. What makes it truly special is that day after day, it brings happiness from one family to another.
3. Kobold—
Committed to Quality
Protecting Health
In 1929, Vorwerk invented the first Kobold upright vacuum cleaner, successfully achieving powerful suction in a compact design.
Driven by innovation, today’s Kobold product line includes handheld and cordless vacuum cleaners, robot vacuums, and more. The Kobold cordless vacuum is designed to capture even the finest particles and allergens, forming a powerful cleaning system that helps improve the health of the entire family. With 360-degree whole-home cleaning and patented anti-allergen and mite-resistant designs, Kobold protects your family’s health.
